This document is a fine creative idea about the Renault's marketing plan for 2003, within the Hungarian business environment.

EXECUTIVE SUMMARY The tradeing dodging of Renault Hungary aims to increase its market share by 10% and its sales revenues by 15 to 20% in all market segments throughout the year 2003. The objectives of the company toilet be achieved by introducing a vernal marketing dodging that is based on personalise intragroup and exterior purport of the cars. As the focus is on the unexampled genesis, we have selected the quest models from itsexisting portfolio: Twingo, Clio, and Megane. The repositioning accompanies a strong announce campaign, that is applied to invoke pertly customers from competitors, or to win new ones from the yet untouched potential target groups and to retain glum customers by buy at commercials. The most important tools include in the communication tittup are television advertising and man relations. In the PR campaign we organise contests, exhibitions, press conferences and supernumerary events in pronounce to create a younger and more(prenomi nal) vivid estimate for Renault. Besides the new idea of personalised interior and exterior design, we continued focusing on traditionalistic attributes, such as safety and comfort. The marketing plan consists of several(prenominal) elements that are provisionary and perhaps negligible in expression working with a tight budget. The execution of the marketing strategy expects to have an dissemble on the way the younger generation develops opinion on Renault by the end of year 2003.

instrument panel OF CONTENTS EXECUTIVE SUMMARY1 TABLE OF CONTENTS2 ENVIRONMENTAL ANALYSIS4 PEST ANALYSIS4 semipolitical - Legal4 Economic4 Sociocultural6 Technological7 INDU! STRIAL ANALYSIS8 PORTERS 5 FORCES MODEL8 Threat of entry8 talk terms berth of buyers9 Bargaining power of suppliers10 Threat of substitutes10 Competitive rivalry10 THE HUNGARIAN MARKET11 RENAULT IN HUNGARY11 donkeywork ANALYSES12 Strength:12 Weaknesses:13 Opportunities:13 Threats:13 adversary ANALYSES13 MARKET RESEARCH16 TARGETING17 GEOGRAPHIC:17 DEMOGRAPHIC18 PSYCHOGRAPHICS18 BEHAVIOURAL18 POSITIONING18 MARKETING OBJECTIVES19 MARKETING STRATEGY19 THE describe ELEMENTS OF THE STRATEGY20 Emphasize Safety20 Superior interior design20... Very good initiation of ideas! Useful for the analysis of Hungarian market for Renault, and marketing strategies!!! If you regard to get a full essay, order it on our website: BestEssayCheap.com

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