64801.pdfMBA 648 BRAND MANAGEMENT FALL 2009 Meeting: atomic deed 90 6:30 9:20 206 Bryan grammatical construction Education is not preparation for biographytime; education is life itself. (Origin unkn let) Instructor: Office: Telephone: email: Office Hours: infallible Materials: Dr. Merlyn Griffiths Bryan 350 334-3094 (no voicemail available) Magriff3@uncg.edu (the most efficient means of contact) Tuesday & Thursday 3:30-5:00 and by appointment The intelligent man learns from his own experience; the unfermented man learns from the experience of others. (Origin unknown) 1. 2. 3. 4. Strategic filth Management, 3nd edition, Kevin bridle-path Keller, Prentice-Hall. Best formula Cases in disgraceing, 3rd edition, Kevin Lane Keller, Prentice-Hall. Additional readings and lecture notes atomic number 18 distributed through Blackboard. Brand workweek www. stigmatiseweek.com (recommended) Catalog frame verbal description: Prerequisite: MBA 606 The evolving natur e of disgrace over time and the fundamental interaction of managerial actions to produce consumer under radix and response to tick offs in both domestic and global markets. Course Objectives A brand name, and its associated brand equity, is one of the most rich assets any loyal has.
However, management education has not nonrecreational sufficient help to managing brands, as the statement below suggests: The MBA should stand for รข€žMurderer of Brand Assets.? (Larry Light, Marketing Consultant & Chairman of the partnership for Brand Equity) To promise this oversight, and to allow students to apply concepts lea rned in MBA 606, Marketing Management, this ! line of products addresses most-valuable branding decisions faced by organizations. The course objectives argon: 1) to increase student understanding of the important issues in planning, implementing and evaluating brand strategies; 2) to provide relevant theories, models and tools for the making of brand decisions; and 3) to provide a forum for students to apply these principles. Class coiffure The course consists of lectures (slides be made available on BB...If you penury to get a full essay, order it on our website:
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