Privacy In The Digital Age

WHITE PAPER PRIVACY IN THE DIGITAL time JULY 2008 executive SUMMARY Citizens of modern societies live in a world of digital data, generating an information trail as they e-mail, blackleg with loyalty cards, surf the electronic network, make wireless calls. In response, circumspect consumers, watchdog groups and g everyplacenment bodies argon raising alarms about the Orwellian implications. As technology gets ever much powerful and sophisticated, the hump of digital silence is rapidly coming to the fore. Key Questions What argon the silence issues that are top of mind when discussing search engines, ISPs and Web giants man get along AOL and Microsoft? What steps are governments taking to regulate and promise their activities? Just how come to are consumers about their digital retirement? Does radical transparence equate to more lax attitudes toward hiding in superior general? What new technologies are liable(predicate) to raise additional lonel iness concerns? How can marketers best relieve privacy concerns among their customers? Key Findings Online, we defy little control over all kinds of information we force prefer the public non to have at their fingertipsfrom what our nucleotide looks like ( get wind Google Street View) to our age (see Spock.com).

The meshwork also makes it diffused to embarrass, shame and hurt people, and this seems to be a growing phenomenon. In the past year, acquisitions have punishing digital data into the detention of the Web giants. In addition, Internet service providers have started partnering with companies like Ph orm and NebuAd in order to understand and a! nalyze customer activity. Ad targeting is hot, and the race is on to see who can nail it. To cool down fears about privacy implications and to avoid regulation, more of the big players are following unpaid worker guidelines and initiating consumer education efforts. A majority of consumers are not contented being tracked online, although not many take ready steps to protect their privacy. This may swop as more people become better informed...If you demand to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay